I was contacted by Federate to create a logo and brand guidelines for BRUZZ, the new name for the Flemish-Brussels Media (tv, radio, print, web). Then we collaborated to create a launch campaign to communicate the new brand name in and around Brussels.
BRUZZ needed a powerful yet flexible identity for their many channels. The logo is versatile and can be used as a “window on Brussels”. The baseline “You Are The City” positions BRUZZ as a local media that puts the people of Brussels at the heart of the brand.